AI SEO/AEO/GEO/LLM SEO Consulting Services for B2B Companies

B2B customers are increasingly turning to AI tools like ChatGPT, Perplexity, and Google’s AI mode to research and discover products.

They’re doing longer and more personalized searches than traditional search, going through more of the buying journey, and visiting to websites with more intent to convert.

As a result, B2B companies are starting to see real pipeline and revenue from customers that are discovering them through AI search.

While this is a very new channel, and we’re all still figuring it out, there are some early best practices emerging, and Mark Sourced is happy to help customers develop a strategy to unlock this new demand capture channel.

First, we gather as much data about your customers as we can. We have a kickoff call to learn about your business. Then we review any customer data we can get our hands on — call recordings, chat lots, Salesforce activity logs, and even conduct customer interviews if we can.

The foundation of successful marketing is in understanding the customer, so we always start there.

Next, we build a list of relevant AI search prompts and assess you and your competitor’s visibility across those prompts. As a part of this process, we assess your existing web content, as well as the web content that is being cited by the LLMs to discover opportunities.

After the research phase, we compile a list of recommendations, ranked by potential level of impact. We then work with you to review, prioritize, and attack your top opportunities.

$3,500 one-time fee
(or included in the price of an overall demand capture audit program)

Some teams like to take those recommendations and execute them on their own. Others want someone to guide them via regular check in calls. And still others are looking for someone to get into the weeds and help execute the work. We can help you in whatever way best enables you to meet your goals.

Ongoing Advisory Support
$1,000 / month
(or included in the price of an overall demand capture audit program)

-30 minute biweekly calls
-Asynchronous communication support via email

OR

Ongoing Execution Support
$2,500 / month
(or included in the price of an overall demand capture program)

-All items in advisory support
-Up to 5 hours per week of execution support
-Scope can include content creation, third party outreach, tracking and measurement setup, or technology implementation

To give a sense of the types of activities that typically drive results in LLM search, these are examples of the types of tactics that we often recommend:

Prospects do longer and more personalized searches in LLMs vs. traditional Google search. More long tail pages highlighting different use cases for different personas gives you more of a chance to be recommended for long tail searches.

A great way to get cited in an LLM result is to be featured in the sources that they’re using to answer the prompt. You need to understand what sources are being used for your target prompts and figure out how to get included.

In addition to being listed in the sources that LLM prompts are citing, it helps to create your own content similar to what LLMs are referencing. Listicles are a common type of article referenced in LLMs, so creating your own version of a listicle that’s being referenced, as an example, could be a great way to get yourself included.

ChatGPT in particular tends to favor showing more recent content in its search results. The reason is that a web search is typically triggered because it doesn’t feel it can accurately answer a question from its training data.

Updated your existing content to include terms like 2025 is an easy tactic to get more visibility.

LLMs tend to fan searches out across multiple websites and data sources to find source information for an answer. The more places that you show up, the more likely you are to be recommended. Reddit and YouTube are commonly sourced channels that are helpful to attack as a part of this process.

The most foundational thing you can do to get referenced by an LLM is to be a great company that gets talked about by your customers in multiple places. So, create great stuff, be active in the market, and drive discussion and you’re more likely to get referenced.

Mark Sourced is a demand generation consultancy that helps B2B companies generate repeatable pipeline through channels like SEO, AI SEO, Google Ads, and more.

It’s founded by Dan Payne, who worked in-house as a demand generation marketer and SEO at high growth B2B companies for over 15 years.