B2B buyers turn to Google when they’re actively in-market and researching solutions.
The challenge? Competition is fierce, and organic visibility takes consistent execution to win. Unlike paid search, SEO doesn’t deliver overnight wins — but when built right, it compounds. A strong SEO program drives consistent, high-intent pipeline month after month, without relying on paid clicks.
At Mark Sourced, we help B2B companies run SEO the right way: grounded in customer insights, and with content created to capture in market demand that converts to pipeline.
How We Help
Mark Sourced is a boutique agency built to help B2B companies turn search into a sustainable pipeline channel. SEO is a long-term play — but one that becomes a durable growth engine when done right.
B2B SEO SERVICES
What that looks like:
Keyword research & demand mapping
Content strategy and creation
On-page optimization
Technical SEO audits & fixes
Conversion rate optimization
Our Process
Step #1: Customer discovery
We believe SEO should start with the customer, not just a list of keywords. So that’s exactly where we start. We dig into call recordings, CRM data, chat logs, and even conduct customer interviews where possible. This ensures the SEO strategy maps to how your buyers actually search.
Step #2: Audit
Next, we audit your current SEO presence: keyword research, content gaps, content strategy, technical health, indexation, authority signals, and conversion flow. If you’re already investing in SEO, this identifies what’s working — and where you’re leaving pipeline on the table.
Step #3: Prioritize and recommend opportunities
We rank opportunities by potential impact on pipeline: whether that’s capturing bottom-funnel intent, fixing technical blockers, or building authority content for competitive categories. Together, we align on priorities before execution.
Step #4: Execution
Once aligned, we handle execution — from technical SEO fixes to content creation to AI search optimization. Prefer to keep execution in-house? We also work in a consulting capacity to guide your team.
Pricing
Our retainers scale with the level of support you need.
A focused SEO engagement might start around $3,500/month, while more comprehensive programs (covering technical SEO, AI SEO, CRO, and content production) can go higher.
We also recommend that B2B companies also run Google Ads to see faster time to pipeline.
We’ll work with you directly to scope a proposal that fits your team.
Results Achieved
Drove a 100% increase in website product inquiries, a 66% increase in overall web leads, and 91% growth in organic search traffic for an enterprise B2B SaaS company
Helped build search into the second highest high intent lead source for a mid-market B2B SaaS company, generating tens of thousands in pipeline per month
About
Hi, I’m Dan Payne, the founder of Mark Sourced. For over 15 years, I worked in demand generation and search marketing inside high-growth B2B technology companies.
I know the pressure to deliver pipeline because I’ve been in the seat of building programs that are expected to translate into measurable growth.
I started Mark Sourced to give B2B marketers a different kind of partner: one who combines strategic demand gen experience with hands-on execution.
When you work with Mark Sourced, you work directly with me. No junior account managers, no hand-offs. Just senior-level expertise focused on turning search into a repeatable pipeline engine for your business.
