B2B buyers turn to Google when they’re actively in-market and researching solutions.

And unlike SEO programs that can take months to show results, Google Ads can put you at the top of those searches in days.

That’s why search advertising is the fastest lever for pipeline in B2B. The problem is, most campaigns leak budget on the wrong clicks. They chase volume instead of intent, and end up paying for traffic that never converts.

At Mark Sourced, we help B2B companies run Google Ads the right way: focused on relevant, high intent searches that convert to pipeline.

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How We Help

Mark Sourced is a boutique agency built to help B2B companies turn search into a repeatable pipeline engine. Google Ads is one of the fastest levers we use to capture in-market demand.

What that looks like:

  • Campaign setup and structure

  • Tracking and attribution

  • Keyword targeting

  • Ad copy and extensions

  • Landing page alignment

  • Ongoing optimization

Our Process

Step #1: Customer discovery

At Mark Sourced, we believe the foundation of effective marketing is in customer understanding. So that’s where we start. We gather as much data about your customers as we can. We have a kickoff call to learn about your business. Then we review any customer data we can get our hands on — call recordings, chat lots, Salesforce activity logs, and even conduct customer interviews if we can. That helps drive a customer-focused search strategy, not one just focused on keywords with no context.

Step #2: Audit

Next, we dig into your Google Ads account (if you’re already running one). We look at your campaign structure, conversion tracking set up, keyword targeting, bid strategy, budget, ad content, and landing pages for opportunities to drive more efficient pipeline.

Step #3: Prioritize and recommend opportunities

After the research phase, we compile a list of recommendations, ranked by potential level of impact. We then work with you to review, prioritize, and attack your top opportunities.

Step #4: Execution

Once we’re aligned, we take the reigns on execution and build out and/or update your account to drive pipeline via search. Note that if you have an existing team in place, we’re also happy to work with you in a consulting capacity if preferred.

Pricing

Our retainers scale with the level of support you need.

Basic Google Ads engagement might start around $2,500/month, while more comprehensive search programs (including SEO, AI SEO, CRO, plus Ads) can go higher.

The goal is simple: align spend with outcomes — whether that’s quick results from Google Ads or building a long-term demand engine across channels.

We’ll work with you directly to scope a proposal that’s the right fit for your team.

Results Achieved

  • Generated tens of thousands in pipeline across B2B technology companies through optimized paid search

  • 49% lift in conversion rate from Google Ads for a B2B hardware company

  • Built search into the second-highest source of high-intent leads for a mid-market SaaS

About

Hi, I’m Dan Payne, the founder of Mark Sourced. For over 15 years, I worked in demand generation and search marketing inside high-growth B2B technology companies.

I know the pressure to deliver pipeline because I’ve been in the seat of building programs that are expected to translate into measurable growth.

I started Mark Sourced to give B2B marketers a different kind of partner: one who combines strategic demand gen experience with hands-on execution.

When you work with Mark Sourced, you work directly with me. No junior account managers, no hand-offs. Just senior-level expertise focused on turning search into a repeatable pipeline engine for your business.

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