What does Mark Sourced do?
Mark Sourced is a B2B demand-capture consultancy. We help companies build a repeatable pipeline engine using channels like SEO, AI SEO (optimization for AI search engines such as ChatGPT, Perplexity, and Google AI Mode), Google Ads, and related conversion work.
What problem do you solve for marketing teams?
Marketing teams are under pressure to create more pipeline, faster and more efficiently. If you’re not building a repeatable, always-on pipeline foundation, you’re fighting uphill. We help install that foundation through demand capture—showing up where in-market buyers are already searching.
What is “demand capture,” exactly?
Demand capture means finding prospects who are actively in-market and searching for a solution like yours—across traditional Google search and generative AI search (e.g., ChatGPT, Google AI Mode, Perplexity). Winning here requires the right content and ads that match high-intent searches.
Do you offer a dedicated AI SEO service?
Yes. We view AI SEO as most effective when it’s part of a larger SEO and demand capture program — that’s our recommendation. But if you prefer a dedicated AI SEO engagement, we can also provide that as a standalone service.
What does your engagement process look like?
Our core process has three steps, with a fourth step available in two formats depending on how much hands-on help you need:
Customer discovery — Deep dive into your buyers via calls, analytics, recordings, CRM activity, and interviews.
Audit — Review analytics, traditional search, AI-search visibility, competitor landscape, and content gaps.
Prioritize & recommend — Roadmap ranked by potential pipeline impact, then align and attack.
Implementation options — You can choose:
Advisory — Ongoing strategic guidance and check-ins while your team executes.
Execution — Hands-on support from us to implement, create content, run ads, and optimize.
What are your prices?
Full Demand Capture program
Steps 1–3 (Discovery, Audit, Prioritization): $5,000 one-time.
Step 4 options:
Advisory: $2,500/month (45-min biweekly calls + async support).
Execution: $5,000/month (advisory + up to ~10 hrs/week execution).
➡️ Note: AI SEO work is included within the Full Demand Capture program.
AI SEO program (if purchased separately)
Steps 1–3: $3,500 one-time.
Step 4 options:
Advisory: $1,000/month (30-min biweekly + async).
Execution: $2,500/month (advisory + up to ~5 hrs/week).
What kinds of results have you delivered?
Examples include:
100% increase in product inquiries, 66% more overall web leads, and 91% organic traffic growth for an enterprise B2B SaaS.
54% YoY organic traffic increase and 49% Google Ads conversion-rate improvement for a B2B hardware tech firm.
Organic search built into a top high-intent lead source for a mid-market B2B SaaS.
Who will I work with?
You’ll work directly with Dan Payne, founder of Mark Sourced. Dan is a B2B demand gen and SEO leader with 15+ years in-house at high-growth tech companies. Every engagement is led by Dan — you won’t be handed off to a junior resource or generic team.
How do we get started?
To get started, click the “Book a Call” button at the top of this page and schedule an intro call.
Are you a consultancy or an agency?
We’re a consultancy first — focused on helping you build a strategy and pipeline engine. But we also operate like an agency when needed: we can create the content, run the ads, and do the execution work if your team doesn’t have bandwidth.
Are you a matchmaking consultancy?
No. Matchmaking consultancies are consultancies that serve as intermediaries and help pair potential customers with agencies that can support their needs. Mark Sourced is an advisory and execution focused provider, working with you directly to capture demand via search and your website.
What industries or company types are the best fit?
Our sweet spot is B2B SaaS companies between $5M and $25M in ARR. That’s where we see the biggest impact from demand capture. That said, as long as you’re a B2B company that wants to capture in-market demand, we’re happy to talk.
Can you just advise while our team executes?
Absolutely. Many teams prefer advisory (regular check-ins + async support). Others add execution help for content, Google Ads, tracking/measurement, and related implementation.
Are month-to-month options available?
Yes. Advisory and execution programs are structured as ongoing, cancellable monthly engagements after the initial one-time audit/strategy.
Are references available?
Yes — references are available upon request and after an intro call.